Day after day, social media overwhelms our screens. Teens, adults, and even children all use social media to show to the world what they are doing or what they are thinking. Because social media use is so widespread, it is a great place to market your business, gain customers, and increase your profits. No matter what business you own, having a social media presence is crucial to connecting to a larger audience and gaining customers.

When thinking about your social media presence, it is important to keep in mind your target audience, so you can find out what social media platforms would be most effective for you. For instance, if you were selling fidget toys, then your target audience would be kids and teenagers. Using this knowledge, you’ll find that apps like TikTok and Instagram have an overwhelming amount of kids and teenagers on them. Marketing your product on these apps will help you reach your target audience and gain customers more efficiently and effectively.

After deciding what apps you want to use and your audience, you must make sure that you are creating posts that will attract your followers. When posting, remember that quality is much better than quantity. If you post clear and aesthetically pleasing pictures three times a week, you will have much more engaged clients than if you were to post blurry and rushed pictures every day.

Another way to generate more clients is to use a variety of types of posts and follow the trends. Following trends, posting videos and pictures, and using all the tools the apps have to offer, such as going live to answer questions, will create more interesting content that will boost your activity and sales.

Lastly, one of the best ways to use social media to your advantage is by staying active with your followers. This means that when followers purchase your products or post positive things about you, be sure to reply and thank them for their support. Clients want to feel that your company values their business and their opinions, and the best way to do this is by mentioning them in your stories or posts. Staying active with your followers can show future clients that your small business supports and is grateful for its customers.

Overall, more than 44% of users say that they use social media networks to help research and explore brands.* Therefore, make sure your social media shows what you stand for and who you are as a brand. Having a positive and intriguing social media page will enable your brand to catch the eyes of new clients, which will help grow your business.



Author and intern, Bella Neal, is a rising senior at Quince Orchard High School in Gaithersburg, Maryland, and hopes to pursue a career in law.